Frank M. Bass
1926 - 2006
Frank M. Bass was Professor of Marketing Science in the School of Management
at the University of Texas at Dallas until his death in December 2006.
During his 53 years as a professor, he published more than 100 papers
and supervised 60 Ph.D. students. He made important contributions to econometrics,
stochastic brand choice, and new-product diffusion modeling. His classic
paper on the "Bass Model" was named by INFORMS as one of the Ten Most
Influential Papers published in the 50-year history of Management Science.
He was editor of JMR, president of TIMS and co-founded Marketing
Science. His awards include the William Odell Award, the Paul
D. Converse Award, the Gilbert A. Churchill, Jr. Award and the Charles
Coolidge Parlin Award. The Society for Marketing Science honored Dr. Bass
by creating the annual “Frank Bass Dissertation Paper Award” for the best
paper published from a Ph.D. dissertation in an INFORMS journal.