Frank M. Bass

1926 - 2006

Frank M. Bass was Professor of Marketing Science in the School of Management at the University of Texas at Dallas until his death in December 2006. During his 53 years as a professor, he published more than 100 papers and supervised 60 Ph.D. students. He made important contributions to econometrics, stochastic brand choice, and new-product diffusion modeling. His classic paper on the "Bass Model" was named by INFORMS as one of the Ten Most Influential Papers published in the 50-year history of Management Science. He was editor of JMR, president of TIMS and co-founded Marketing Science. His awards include the William Odell Award, the Paul D. Converse Award, the Gilbert A. Churchill, Jr. Award and the Charles Coolidge Parlin Award. The Society for Marketing Science honored Dr. Bass by creating the annual “Frank Bass Dissertation Paper Award” for the best paper published from a Ph.D. dissertation in an INFORMS journal.