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by Hubert A. Gatignon

by Erin Anderson

New-Product Forecasting Research with Focus on Diffusion Modeling

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Inter-channel competition and new product diffusion market making, market taking, and competitive effects in several European countries

Authors:

Hubert A. Gatignon

Erin Anderson
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Year:2002
Working Paper:
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NPF Subjects:

distribution channels
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Empirical Case: None
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Link to Pub:

Gatignon, Hubert A., Erin Anderson. 2002. Inter-channel competition and new product diffusion market making, market taking, and competitive effects in several European countries. Working Paper. Fontainbleau: Insead.
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