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by Duk Bin Jun

by Y. S. Park

New-Product Forecasting Research with Focus on Diffusion Modeling

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A choice based diffusion model for multiple generations of products


Authors:

Duk Bin Jun

Y. S. Park

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Year:1999
Paper in Journal: Technological Forecasting and Social Change
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NPF Subjects:

choice models

multiproduct, intercategory, generational and contingent diffusion and substitution

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Empirical Case:

IBM Mainframes | USA Annual Systems in Use | Mahajan Muller 1996

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Link to Pub:

Jun, Duk Bin, Y. S. Park. 1999. A choice based diffusion model for multiple generations of products. Technological Forecasting and Social Change 61 45–58.

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