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by Vijay Mahajan

by Eitan Muller

by Frank M. Bass

New-Product Forecasting Research with Focus on Diffusion Modeling

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Diffusion of new products: empirical generalizations and managerial uses

Authors:

Vijay Mahajan

Eitan Muller

Frank M. Bass
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Year:1995
Paper in Journal: Marketing Science
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NPF Subjects:

diffusion models -- perspective, tutorial, comparison and review
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Empirical Case:

IBM Mainframes | USA Annual Systems in Use | Mahajan Muller 1996
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Link to Pub:

Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1995. Diffusion of new products: empirical generalizations and managerial uses. Marketing Science 14 (2) 79-88.
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