New product diffusion models: from theory to practice
| Authors: |
Vijay Mahajan |
|
Eitan Muller |
|
Yoram Wind |
| ___________ |
| Year: | 2000 |
| Paper in Book: |
1320 |
| ___________ |
| NPF Subjects: |
diffusion models -- perspective, tutorial, comparison and review |
| ___________ |
| Empirical Case: |
IBM Mainframes | USA Annual Systems in Use | Mahajan Muller 1996 |
| ___________ |
| Link to Pub: |
Mahajan, Vijay, Eitan Muller, Yoram Wind. 2000. New product diffusion models: from theory to practice. ” In New-Product Diffusion Models, ed. Mahajan, V., Eitan Muller, Yoram Wind, Boston: Kluwer Academic. |
| ___________ |
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